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In public · Teardown · Dormancy experiment

Fourteen months of going quiet.

I stopped using Glovo on purpose and stayed gone for over a year, to see who would come looking.

Method
Deliberate dormancy — stopped ordering, stayed subscribed, counted what arrived
Duration
Over 14 months
Counted
35 emails and multiple push notifications from Glovo. Nothing from the others.
Retained
The count. The individual messages were not kept.
Thirty-five tally marks against an empty field. 35 reactivation attempts from Glovo, zero from the others.
01 · The experiment

I ran an experiment. I stopped using Glovo over a year ago on purpose, and stayed subscribed, to study a retention system from inside dormancy rather than from inside onboarding.

Most lifecycle analysis looks at what a product does when you arrive. I wanted to see what it does when you leave.

02 · The count

Fourteen months. Two behaviours.

35Reactivation attempts from GlovoEmails, plus multiple push notifications
0From the other delivery services I was trackingOver the same fourteen months
ObservedCounted as they arrived. The individual messages were not retained — this is a tally, not a reconstruction.

Over fourteen months of deliberate dormancy, Glovo sent 35 reactivation emails plus multiple push notifications. The other delivery services being tracked sent none.

03 · What the count tells me

Glovo kept trying to bring a dormant customer back long after the initial reactivation window had passed.

The other services I was tracking didn’t.

The original post

Thirty-five reactivation attempts from Glovo. Zero from the other services I was tracking.

Next investigationRisevest: 67% arrived after 11pm.

This is how I read every system. Yours too, if you like.

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